How To Find Target Audience On Facebook
Running an Amazon FBA shop is both challenging and rewarding.
There are lots of things you need to take into consideration all at one time, including how to promote your product to your target audience.
There are many ways to do this and running Facebook ads for your Amazon concern has proven to be very effective for lots of businesses.
This is exactly what nosotros're going to talk near in this guide.
To be precise, we're going to cover:
- The benefits of Amazon Facebook ads
- Tips for running successful Amazon Facebook ads
- Examples of FBA businesses using Facebook ads
Plus, we've got a step-past-step process for setting up your own Facebook ads campaign equally an Amazon seller.
We won't go along yous waiting any longer; permit's get started.
Tabular array of Contents
Does Amazon Permit Facebook Ads?
What are the Benefits of Amazon Facebook Ads?
4 Tips for Running Successful Ads on Facebook for Your FBA Business
five Examples of Amazon FBA Businesses Running Facebook Ads to Inspire You
How to Fix Facebook Ads for Amazon Products
Does Amazon Allow Facebook Ads?
Amazon allows Facebook ads co-ordinate to the Amazon Seller Fundamental; at that place'due south no mention of prohibition when information technology comes to online advertising methods.
Plainly, this refers to permitted tactics such as TikTok ads, Facebook ads, or user-generated content on social media and non unfair marketing activities that violate Amazon'south selling policies.
To put it simply, there's nothing wrong with taking advantage of Facebook advertising to promote your products every bit an FBA business concern.
On the contrary, it'due south an first-class way to gain some traction for your store and bulldoze more sales.
Merely to requite y'all an example, Verilux, a company specializing in calorie-free therapy products, has its ain Amazon store as a way of reaching a wider audition.
Facebook advertisement is also being used to great effect, with the business running ads to drive traffic and promote its products.
We'll characteristic more than examples further on, but for now, this is a good instance of a business concern with a presence on Amazon that runs Facebook ads to atomic number 82 users to a folio.
If you're wondering why this digital marketing method has been used, let'due south dive deeper into its benefits to make things clearer.
What are the Benefits of Amazon Facebook Ads?
Facebook has almost iii billion monthly active users - information technology's pretty clear from that metric solitary that the platform is one of the go-to places to promote your concern, whatever the manufacture.
According to the aforementioned data, there are over iii.v billion people using both Facebook and Instagram, considering they're part of the same company.
This is peculiarly helpful for advertisers because they can promote their businesses on both platforms from the same advert account.
Especially if you're selling to specific demographics, Facebook Ads Manager is an excellent tool to annunciate your products to the right audience.
Hither are a few more reasons why you should use information technology:
- Facebook is the leading platform for conversions and ROAS
- They're cost-effective; you control your advertizing spend and set up your own budget, no matter how big or minor it is
- Yous have access to powerful data through Facebook Pixel unless you lot lead users directly to your Amazon storefront - more on this later
- You lot tin can perform retargeting campaigns
- You can perform A/B testing to try out different ads and dissimilar audiences
- You can drive external traffic either direct to your Amazon listings or a separate landing page
Taking all this into account, yous get the idea that Facebook ads tin can be very benign for whatsoever company wanting to attract potential customers and drive sales.
One good eCommerce case study is that of Joom, an online market place that increased sales conversion rates by ii.three times and decreased its price per acquisition (CPA) by forty% compared to standard prospecting campaigns.
All that was achieved with a Facebook advertizement strategy focused on targeting previous customers through remarketing campaigns.
If you're planning on leveraging Facebook ads for your eCommerce store - and FBA business in particular - then the following tips should come in handy.
Let's get into them.
4 Tips for Running Successful Ads on Facebook for Your FBA Business
In this function of our guide, nosotros're going to share four tips that will aid y'all successfully run Facebook ads for your FBA business organization.
Each tip is important for its ain reasons - we strongly suggest yous have them all into business relationship for better results.
Kicking things off with the offset 1.
Tip #1: Apply the correct advertising creatives
The outset affair to keep in mind is to use the right advert creatives.
According to Google Advertizement Managing director Help:
"A creative is the ad served to users on a webpage, app, or other digital environments. Creatives can be images, videos, audio, and other formats that become delivered to users"
Basically, you need to decide on your Facebook ads' format, which tin can be 1 of the following:
- Image ad
- Video ad
- Carousel ad
- Drove ad
Equally an Amazon FBA business organisation, any of these types tin work to promote your products; the collection ads, all the same, are tailor-made for eCommerce stores since you tin directly feature product listings and trigger buyer intent.
For case, Amazon store Hope & Henry runs Facebook image ads:
Meanwhile, Aveeno runs Facebook video ads:
All in all, deciding on the correct advertizing creatives for your brand can play a major part in the success of an advertizing campaign.
Afterward you've settled on a creative, you need to examine how y'all'll leverage information technology.
For example, you can source user-generated content through Insense which will make your ads - both in video and image format - more authentic.
This tactic can piece of work wonders for a wide range of businesses, including eCommerce brands looking for the right advertizing creatives.
Moving on to the side by side tip.
Tip #2: Target the correct audition
The second tip we've got for you lot is all about targeting the right audience.
No matter how proficient your product is or how impactful the creators you work with are, without the right audience, you won't be able to concenter Amazon customers for your new product.
While this is true for any online marketing activeness, let's see how Facebook allows y'all to make up one's mind your audition when you create ads.
In fact, the platform segments a potential audience into three groups:
- Cadre audiences - you specify them based on specific criteria
- Custom audiences - you target users who have already engaged with you
- Lookalike audiences - yous reach people whose interests are similar to those of your existing customers
What's more, you tin define your audience based on demographics, location, interests, behaviors, and connections.
All of these play a critical part in making certain that your ads are shown to the right people who have the chance of becoming your customers.
Author's Note: Nosotros'll show you exactly how to specify your audience when creating ads further on in our guide.
Just to give you a amend understanding, let's take the case of Malibu C; an Amazon store offering vegan pilus and skin solution products.
As you can imagine, the business'southward audience needs to be vegan.
This tin can be specified through Facebook Ads Manager past targeting people who've interacted with content and products in that niche.
Interests are very important customer data, equally well as the demographics like age and gender, which potentially also play a role for this blazon of business.
If the business were to run Facebook ads to people in the wrong location, with irrelevant interests, and exterior their target historic period grouping, the chances of increasing their Amazon sales would be slim.
Some other option that Facebook gives you is broad targeting.
This approach is a blazon of targeting that gives freedom for Facebook to cull to whom to show your ads.
Basically, broad targeting can exist applied to the age range, location, and even interests of your audition; the broader they are, the more likely it is for Facebook to find potential customers you never would've known about otherwise!
Moving on to the adjacent tip.
Tip #3: Develop a marketing funnel
What you must proceed in mind is that y'all need to do more than just create a Facebook ads campaign and let it run when y'all want to promote your Amazon business.
Ideally, you should develop a complete marketing and sales funnel to make your ads as efficient as possible.
Marketing funnels represent the customer journey from beginning to finish; from the moment they hear about you - awareness - all the manner to the moment they actually purchase what you offer - conversion.
You lot need to optimize every step of that funnel, and then that:
- People come across your Facebook ads - the awareness stage
- Something triggers their intention to click on them - the interest stage
- They consider buying your product - the consideration stage
- They take action and purchase information technology - the conversion stage
Optimizing each of those stages will take time and work and - if done correctly - can provide cracking results for your Amazon make and help y'all expand your customer listing.
Permit'due south practice a quick breakup of a Facebook ad:
As you tin can run into, the advert above is promoting a crime thriller book that - through its explanation - attempts to entice users into clicking the CTA of "Larn More", in order to drive them further down the funnel.
When someone clicks on the CTA, they're directed to an Amazon page where they tin can run into more details nigh the book through an attractive description; this is the consideration phase and users can go on to the activeness stage by selecting Buy now.
What you demand to call back is that simply displaying an ad isn't plenty; it'due south a common mistake that you lot can hopefully avoid.
You need to build an audience, establish a solid presence on social media, interact with content creators, develop lead capture methods, and anything else that will help you drive more than people to your Amazon store and increase sales.
Moving on to our last tip.
Tip #4: Send traffic to a landing page
Even if it's not your showtime time running Facebook ads for your Amazon concern, this tip might come up in handy.
A common tactic that many FBA businesses utilize is to send traffic from ads directly to a separate landing page instead of their Amazon store.
Why is that?
Facebook users care for ads similar window shopping when scrolling through their feed so they usually need an incentive to click on your ad.
This could be a coupon code or a gift card, which they can redeem by beingness directed to a separate landing page you create and so providing y'all with their electronic mail address or other contact information, before proceeding to making a sale.
In elementary words, by sending your Facebook audition traffic straight to your Amazon product list, you're decreasing the chances of your marketing success.
Author'due south Annotation: Tools like Landingcube can assist you make landing pages specifically for Amazon sellers.
What'southward more, there isn't a fashion to integrate Facebook Pixel to your Amazon store, meaning you can't rails conversions from your Amazon Facebook ads.
However, on landing pages, you can monitor their performance and keep runway of all necessary data that'll assistance you determine the effectiveness of your campaign.
To sum upwardly, those were some of the most important tips to go along in mind for your Amazon Facebook ads.
Withal, if you need some actress inspiration, let's have a await at some examples of FBA businesses leveraging Facebook ads.
5 Examples of Amazon FBA Businesses Running Facebook Ads to Inspire Yous
Now y'all're armed with our tips to create successful Facebook ads, we're going to give yous some examples of FBA businesses that run Facebook ads.
The goal is for them to inspire you lot and mayhap give you some ideas about things you tin can implement yourself.
Let'due south start with the start one.
Example #i: Feetures
Feetures is an online store offering loftier-quality socks for runners and athletes.
With a unique blueprint and infrequent comfort, the socks are perfect for people who practise ofttimes or practice excessive walking.
Although one tin purchase the socks through the company's website, the pick of the Amazon store is besides bachelor.
In order to bulldoze traffic to both of them, Feetures takes advantage of Facebook ads combined with UGC to make them more than authentic.
UGC is actually an excellent mode to leverage Facebook ads for eCommerce stores, so let's accept a look at another example.
Instance #2: KOS Naturals
KOS is a found-based supplements brand which welcomes visitors to an extremely artistic and colorful Amazon shop.
Over there, they tin can find poly peptide and Vitamin C supplements, equally well as a wide range of other nutritional organic products.
Of course, Facebook ads take likewise been taken advantage of to promote them to specific audiences…
…where campaigns have been taken to the next level with the aid of relevant creators who produced their ain content.
Whatsoever the example, UGC is ane of the best means to leverage an online ad and bulldoze sales, raise sensation, increment conversions, or whatever your objective is.
Let's continue.
Case #3: Zinus
Zinus is an online mattress and furniture company.
Some of the products offered range from mattresses and bed frames to sofas and tables.
What makes this company unique is the fact the mattresses in item are filled with natural ingredients, such as green tea and olive oil.
Likewise having its ain website, since information technology works like a DTC brand, its Amazon shop has also been ready in order to attain a wider audience.
Of course, Amazon advertising methods have also been taken advantage of, including Facebook ads campaigns to promote the products.
Zinus is only 1 of the many companies with a presence on Amazon that use Facebook as an advertizing platform to bulldoze more sales.
Let's have a expect at a few more.
Example #4: Lavanila
Lavanila is an eco-friendly brand offering cruelty-gratis products like fragrances, deodorants, and candles.
The company has its own website and Amazon store:
This is where all of its items are displayed on product pages and sales are also boosted through Facebook ads.
Needless to say that the ads also appear on Instagram and Messenger too, which allow the business to promote its products to an fifty-fifty wider audience.
Lavanila is just ane of the countless brands in the beauty and personal care industry that takes advantage of Facebook ads while having a presence on Amazon.
Let's keep.
Instance #5: Bulldog Skincare
Amid many mens' personal care businesses on Amazon is Bulldog Skincare.
The products range from shaving and grooming to haircare and skincare products for men, all of which are offered on the company's website and its Amazon store.
In lodge to attract new customers, advert methods similar Facebook ads have once again been leveraged.
Although data like the target audition isn't available to us, information technology's clear that the main buyer personas include men; something that tin exist specified when setting up a Facebook ads entrada, equally we saw earlier.
To sum up, Facebook ads are suitable for businesses in a wide variety of industries, whether they're Amazon sellers or not.
If you have an Amazon business and desire to take advantage of them likewise, permit's see how y'all can do that footstep-by-step.
How to Set Upward Facebook Ads for Amazon Products
With all that inspiration, are you set up to become going setting up Facebook ads for your Amazon products?
Although the process is already simple, we'll try to make information technology as thorough as possible.
Let'south showtime.
Step #one: Create a new campaign
The starting time step subsequently you log into your Facebook advertizement account is to select Create from the top left.
Afterwards that, you'll be asked to fix your campaign'southward objectives, which range from brand awareness and achieve to conversions and traffic.
In our instance, since we're an Amazon store, it makes sense to go for traffic as our goal; whether nosotros desire to send people directly to our store or a separate landing folio as we saw earlier in our fourth tip.
Writer's Note: Don't become dislocated with store traffic; this refers to businesses that take a physical location and want to attract customers to visit it.
Also, find how all the objectives are categorized into iii divide groups based on the sales funnel stage they're in, i.eastward. sensation, consideration, or conversion.
When ready, but click Continue.
You now accept to add some basic data such as your campaign'south name and whether information technology's related to social or political issues; we volition go out this field empty, but name our entrada something descriptive and memorable for us.
Yous can likewise set up split testing and a budget optimization setting for the platform'due south algorithm to distribute your budget, but let's go straight ahead and select Next.
Moving on to the next step.
Step #two: Define your campaign's budget and audience
This pace is almost giving Facebook a little more than detail about your campaign.
Offset of all, when it comes to the objective - which in our instance is traffic - where do we want people to end upward?
Since ours is either an Amazon store or a landing page, nosotros can select Website.
Nosotros can now define our budget.
The platform allows u.s. to distribute it in ii ways; monthly and lifetime.
If we go for monthly, we'll be charged on a monthly basis while lifetime ways that the payment is a one-off.
For the sake of example, let's opt for a Lifetime upkeep and set a hypothetical amount.
Equally you can run into above, it'due south also important to define your campaign's timeline then exist certain to add a start and terminate date to information technology.
It's now fourth dimension for the campaign'south target audience to be defined.
First, you can choose your audience'southward location, like so:
You lot can cull a whole country, or even a city or town.
Afterwards the location, nosotros have to choose an age and gender; following our previous example of the Amazon shop in the dazzler niche, let's get for women aged 25-45.
What's great about Facebook ads is the fact that you can actually pinpoint who your platonic customer is, not just in terms of bones characteristics, but also when information technology comes to their interests, demographics, and behaviors.
When we've too fix our audience's language - in our case, The states English - we tin can see on the right-hand side that Facebook gives usa an estimate of how specific or broad our audience is along with our ad's estimated daily results.
Based on them, you tin can ever go back and make some iterations to your target audition'south attributions.
Let's go along to the side by side step.
Stride #3: Define ad creatives
This step is all well-nigh deciding on your ad creatives.
Firstly, choose your ad name and the Facebook page your ads will exist run from.
You lot then have to cull your ad'southward format; it tin either be an epitome or video, a carousel, or a collection.
Let's go for a single epitome/video, bold that we want to find influencers to partner with who will produce their ain content for us to utilize.
Of course, the other option is to brand the creatives ourselves, but UGC offers the elements of actuality that tin can play a vital role in an online advert's functioning.
Plus, it's essential to upload the content you want to utilize for your entrada, tell people what the ad is all most, as well as add an attractive headline and advertizement copy.
As we briefly mentioned earlier, that content can either be a creative fabricated by you lot or by creators yous'll collaborate with.
If you want to acquire more virtually how to do the latter, you lot can read our list post of the top Amazon content creators and discover exactly how yous can find them, partner with them, and create awesome content that will take your Facebook ads to the side by side level!
To sum up, Facebook ads can be very effective when information technology comes to promoting your products to Amazon shoppers as long as they're set up up the right way.
Let'due south wrap things upwards with some final words.
At present Over to Yous
There y'all have it.
That was our consummate guide on how to boost sales for your FBA concern through Facebook ads.
We began with some basic information near Facebook ads, their benefits for Amazon businesses, and continued with some tips you need to go on in mind.
Plus, we covered some examples of FBA businesses that use Facebook ads effectively, too as how to set your own campaigns upwards.
If you feel like you lot desire to have your Facebook ads to the next level by partnering with the right content creators, feel free to book a demo with Insense and we'll guide you stride-by-footstep.
Thanks for reading!
Source: https://insense.pro/blog/amazon-facebook-ads
Posted by: adcoxhistiamseent.blogspot.com
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